You now have a rich collection of exploratory and evaluative data on key areas such as context, past efforts or existing services, and the challenge. Working independently or with your team, take 30–60 minutes to go through your notes, annotated documents, interview transcriptions, drawings, etc, and write down 3–5 answers to each of the following questions:

• What have you learned that surprised you the most?
• What was the most frequent thing that came up?
• What information do you think is most important to make note of?

You should use one sticky note for each answer. To encourage concise and impactful reflections, write these down in the style of a newspaper headline. For example, ‘Faulty Filter Causes Financial Woes!’ Next, if working with a group, take turns sharing with each other which insights you’ve selected (explain your choices) and post them on the wall.