Activity 1.1 D
The exercises in this activity aim to help you generate initial insights into the nature of the problem from the perspective of the user. Gaining user-based insights around needs, expectations, preferences, and/or experiences is critical to ensure a user-centred approach.
In this activity, field research and/or interviews are not required. The goal is to think about the perspectives of key stakeholders so that you can identify what you know, and what you don’t know about their particular needs, aspirations and experiences.
“Working with those who have direct experience of the problem was observed to be critical to meeting the success criterion of improved solution. ” More Than Just Luck (Obrecht and Warner, 2016)
Things to consider
- When thinking of target groups, ensure that you understand the potential impact on others that might be impacted by the problem as well, eg, for refugees staying in host communities, you should ensure that you understand what the host community members may be experiencing as well as the refugees.
- Be aware of any biases people in the room might have about the target group.
- Wherever possible see if the end can articulate their perspective directly. If not, draw on insights you have from reviewing accountability feedback, and monitoring, evaluation and research reports.