Activity 1.1 F
Break the dominant logic
This activity will help you assess and reconsider the dominant logic of why certain ways of working are considered important in the sector.
Many opportunities arise from looking to do something differently from others in the sector. In every type of sector and field, dominant logic – how things are generally understood to work – becomes more and more engrained into how people working in that sector view their work.
This activity is intended to produce high-level insights and encourage exploration, and is low-risk, low-resource to carry out. It is best done in a group, including some people with a deep knowledge of the sector and others who are new, or not part of the sector at all. It is intended for potential innovators (novice or experienced) who are trying to improve upon existing solutions/strategies etc.
Chan Kim, W, Mauborgne, R (2004) Blue Ocean Strategy, Harvard Business Review
Executive summary of the Blue Ocean Strategy book
Chan Kim, W, Mauborgne, R (2018) Visualize Your Strategy and Stand Apart: The Case of Comic Relief, Blue Ocean Strategy
Blog post on how Blue Ocean Strategy was used by Comic Relief
Chan, Kim, W, Mauborgne, R (2005) Blue Ocean Strategy
See pp 25-28 for original source