Identify a problem and produce a problem statement
The beginning of an innovation journey is often marked when a challenge presents itself in either problem symptoms or an opportunity.
In some cases, you might be set in motion by the frustration of business as usual, by products that don’t do the job properly, or by services that aren’t meeting needs. In other cases, you might be inspired to use your knowledge to meet opportunities presented by changes in the sector, or even those made possible through crisis. You might be tasked with a problem to solve as part of your job, or you might be interested in exploring something you’ve observed.
Whatever the case may be, innovators are united in their efforts to address something that isn’t working or could be made better. It’s up to you as an innovator to clearly articulate the need that you are seeking to address.
A good innovation process will seek to systematise the way that problems are identified and opportunities explored. It can be difficult to recognise – even at the most preliminary stage – the symptoms of a problem or the features of an opportunity, so there is sometimes a need to ‘jump-start’ this process. Even if you think you have a properly identified problem or opportunity, this module will help you refine and articulate your initial impressions.
Remember, if you are working on an opportunity-driven innovation, any potential solution should still be aimed at solving a well-defined problem. Take the time to carry out problem identification activities and be extremely wary of your biases towards your solution. As the saying goes, ‘If you have a hammer, everything looks like a nail’.
There are many ways that you might be inspired to start on the innovation journey.
- You might uncover problems that have already been identified through programme reviews, evaluations, internal performance audits and after-action reports.
- You might learn first-hand about positive and negative experiences by visiting offices or field sites, and talking to colleagues and community members, or by looking at complaints and feedback mechanisms.
- You might find inspiration in examining the challenges, barriers and roadblocks that affect the overall performance of existing programmes or reflecting on your own experience.
- You might exchange new ideas and thinking with colleagues from different organisations and across different sectors, and look to forge new partnerships.
- You might discover niche opportunities by looking at key trends or changes in regulatory environments.
- You might find inspiration in the emergence of new technologies, changes to the structure and processes of an organisation, or learning from an ongoing crisis.
The activities that follow will provide you with tools and guidance to intentionally explore a few of these areas for inspiration.
Note: You do not have to complete all the exercises in the module, although we certainly recommend that you carry out at least 2-3. There are exercises and tools in this section that will be useful to you throughout your innovation journey, and we will point back to them at later stages.