Yes, And is a simple and powerful tool for building on initial ideas generated in the previous activities. It aims to encourage participants to assess their ideas, providing feedback in order to build on them rather than finding fault. When discussing an idea, each participant looks at the idea or listens to it, verbally agrees to it (saying ‘yes’) and then contributes their own additional thought to improve on the original idea (‘and…’).
This exercise requires careful facilitation as participants can say “yes, and” followed by either a completely unrelated idea, or worse, by disagreeing with the original idea. It requires clear instruction and commitment from participants to contribute in a positive way. Stanford D.School’s Design Thinking Bootleg toolkit provides some further guidance on conducting a ‘Yes, And’ brainstorm on p35.