Activity 3.4 B
Assess local behaviour change requirements
This activity will help you understand how people affected by crises, particularly the problem holders, may need to change behaviours in order to best benefit from your proposed solution.
Understanding how communities affected by crises, particularly the problem holders, may need to adapt in order to best benefit from your proposed solution is critical. Are the changes required feasible and ethical? Might they do harm?
In order for you to understand how the problem holders, and other members of the affected community may need to adapt, you will need to understand how they currently respond to the problem your solution is seeking to solve. For example, if your focus is on the provision of clean water, how do people currently access water for cooking and drinking?
In the Recognition stage you may have developed a user profile using the personas tool to represent your target user, or carried out direct observations using the AEIOU tool to get a deeper understanding of how users and/or members of the affected community respond to the problem.
If you skipped these exercises, it is worth going back to give them further consideration. But remember: it is critical that when observing or engaging in any work with members of a crisis-affected community you carry out a risk assessment.
At this point you may also want to develop a visual map of how your users or target groups engage with the solution using a storyboard, and the EAST Framework is a useful tool for harnessing insights from behavioural economics.