How Would? is similar to the ‘Analogous Inspiration’ and ‘How Might We’ exercises in that it seeks to draw inspiration from the wider world, inviting participants to change their perspective and open their minds  to a wider range of possible solutions.

In this exercise you ask the group to think how other organisations or businesses or people would address this issue. For example: How would NASA solve your problem? How would an insurance company solve your problem? How would a taxi driver solve this problem?

By thinking about how people and organisations in other sectors and industries would solve the problem, you free participants to think more creatively. This can be easily tailored to different audiences to ensure that the examples are fun and relevant.